Citra news
Innovation Requires Evolution: Citra Unveils Strategic Brand Refresh
Cape Town, 16.02.2026
After a decade of challenging traditional building methods, Citra has unveiled a comprehensive brand refresh. This strategic evolution marks a shift toward a sleeker, more innovative visual identity designed to anchor the company’s presence for the next decade of growth.
Design Driven by Innovation
Collaborating closely with the renowned design firm North VCA, Citra’s marketing team sought to mirror the aesthetic standards of industry leaders like Apple and On. The result is a sophisticated new design system featuring:
- A Refined Logo & Emblem: A minimalist approach that reflects the structural integrity and precision of Citra’s proprietary building methods.
- Modernised Aesthetic: A clean, innovative visual language that aligns with Citra’s position as a technology-first construction firm.
- Comprehensive Design System: A cohesive framework built to scale across digital and physical environments globally.
A Commitment to the Next Decade
“Innovation requires evolution,” says Lisha Klopper, Head of Marketing and Communications at Citra. “On February 10th, we were proud to unveil the next chapter of the Citra brand. Our redesigned identity is more than just a new coat of paint—it’s a commitment to better technology, deeper collaboration, and more impactful results. We wanted a visual identity that felt as precise and forward-thinking as the homes we build.”
As Citra enters its second decade, the refreshed brand reinforces its mission to play a leading role in addressing the global housing crisis through proprietary technology. The new look signals to partners, clients, and the industry at large that Citra is not just building houses; it is redefining the technology behind how we live.
