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Citra Team

About Citra

What we do

Citra develops, designs, and builds homes and estates with its own world-leading building technology. We are driven by the desire to deliver homes of remarkable beauty and quality for clients from all walks of life.

Our homes are designed to make their owners proud. When they wake up, when they come home from work, when they welcome visitors, and every day for no other reason.

“Our Mission is to help to eliminate the global homes shortage
through technology leadership delivered by the first reliable housing brand.” Citra Mission Statement

Why we do it

A home should be a safe place for children to grow up, a place where parents can trust that their home is the foundation for their children’s future. It should also be a place where families and young professionals can start building wealth, and where retirees can enjoy peace and convenience.

Today, homes of high quality, with attention to detail, sustainability, and durability are often only available to those at the upper end of the market. Citra aims to bring these values to the middle-income and affordable market.

“In the present day, the lowest-paid employee at a car manufacturing plant like Volkswagen can afford the entry-level model produced in that factory. However, in most nations, no construction worker can afford even the most affordable house on the market. Citra intends to change this.

Our objective is to reduce the costs of construction to the point where every one of our staff members, including construction workers and interns, are able to afford a home from Citra.

Joel Baur, Co-Founder and CEO of Citra

Foundation with Love

How we do it

The starting point is to reconsider every component of a home, beginning with the walls and roofs. These components provide the primary function of a home: shelter from the weather, privacy, and protection from anything that could cause harm.

Our world-leading and award-winning Citra Building Technology radically rethinks how walls and roofs are constructed. A thermal core provides protection from heat and cold. The thermal core can be made of any thickness or shape required, allowing us to challenge current design conventions that are dictated by linear industrial production processes. The thermal core is then covered with a proprietary plaster that gives our homes the strength to withstand the strongest storms, fire, bullets, and stand the test of time.

But that is not all. The Citra teams tirelessly develop new technologies to push the boundaries of what is possible, making buildings better and more affordable every day.

Foundation with Love

How we do it

The starting point is to reconsider every component of a home, beginning with the walls and roofs. These components provide the primary function of a home: shelter from the weather, privacy, and protection from anything that could cause harm.

Our world-leading and award-winning Citra Building Technology radically rethinks how walls and roofs are constructed. A thermal core provides protection from heat and cold. The thermal core can be made of any thickness or shape required, allowing us to challenge current design conventions that are dictated by linear industrial production processes. 

The thermal core is then covered with a proprietary plaster that gives our homes the strength to withstand the strongest storms, fire, bullets, and stand the test of time.

But that is not all. The Citra teams tirelessly develop new technologies to push the boundaries of what is possible, making buildings better and more affordable every day.

When designing a home, every detail is important. Our in-house architectural and structural engineering teams work closely with our production and construction teams to ensure that no detail is overlooked. Every detail must meet our high standards of quality and design, and it must be able to be built efficiently and consistently by our teams. This close collaboration and design-for-production mindset allows Citra to design and build homes that no other builder can.

Many first-time homeowners purchase homes in the affordable market. These homeowners often lack the time or experience to manage all the details that come with homeownership, such as clogged sewer pipes and rain gutters, broken doors, or future upgrades to kitchens or bathrooms.

Citra’s unique design and technology proposition has resulted in a strong connection between our customers and our brand. As a result, Citra is committed to providing excellent after-sale service and is happy to assist our customers with maintenance and future upgrades to their homes. This commitment makes owning a Citra home a truly premium experience that is unmatched in the building industry.

A home doesn’t start at its doorstep.”

Anca Szalavicz,
Principle Architect ASA Architects

A strong community is essential for a happy and prosperous life. That is why, in the affordable housing sector, Citra designs not just the homes, but the entire neighborhood.

To accomplish this, Citra develops large-scale projects of at least 1,000 homes. This allows us to design thoughtful and sustainable neighborhoods. Our design philosophy is applied to every scale and question along the way, from the urban scale down to the interface of the homes with the road, the position of the kitchen, the doors, and the light points in the house in order to make the neighborhood safe.

By combining the uniqueness of our homes with the thoughtfulness of our urban design, Citra is able to create affordable neighborhoods of remarkable quality that will develop into prosperous and safe communities.

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Ambassador's Cottage in Pretoria, South Africa