{"id":1896,"date":"2023-12-11T21:43:40","date_gmt":"2023-12-11T21:43:40","guid":{"rendered":"https:\/\/citra-technology.com\/ch\/?p=1896"},"modified":"2025-05-09T22:33:11","modified_gmt":"2025-05-09T22:33:11","slug":"podcast-talking-transformation","status":"publish","type":"post","link":"https:\/\/citra.build\/ua\/podcast-talking-transformation\/","title":{"rendered":"Podcast: Talking Transformation &#8211; Talking about Citra"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1896\" class=\"elementor elementor-1896\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9d1ba4f e-flex e-con-boxed e-con e-parent\" data-id=\"9d1ba4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88d0fec elementor-widget elementor-widget-heading\" data-id=\"88d0fec\" 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decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2025\/05\/Talking-Transformation.jpeg\" class=\"attachment-large size-large wp-image-8237\" alt=\"\" srcset=\"https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2025\/05\/Talking-Transformation.jpeg 400w, https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2025\/05\/Talking-Transformation-300x300.jpeg 300w, https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2025\/05\/Talking-Transformation-150x150.jpeg 150w, https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2025\/05\/Talking-Transformation-220x220.jpeg 220w, https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2025\/05\/Talking-Transformation-80x80.jpeg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-469f85e e-con-full e-flex e-con e-child\" data-id=\"469f85e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b412f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"02b412f\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Podcast: Talking Transformation &#8211; Talking about Citra<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cf98c elementor-widget elementor-widget-text-editor\" data-id=\"26cf98c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px; text-align: justify;\"><em>Cape Town, 4.12.2023<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75e6be elementor-widget elementor-widget-text-editor\" data-id=\"d75e6be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px;\">Over many years, Pete Ahmad has established himself as a critical voice in South Africa. <\/span><span style=\"text-align: var(--text-align); letter-spacing: 0px;\">In open conversations his podcast &#8220;<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/talking-transformation-po\/episodes\/TTod-3-16-Frontierlands---discussing-the-Central-Blue-Housing-Project-with-Citra-Construction-e2co4rq\">Talking Transformation<\/a>&#8221; addresses contemporary city building and spatial transformation issues.<\/span><\/p><p><span style=\"text-align: var(--text-align); letter-spacing: 0px;\">In his latest issue, he interviewed Joel Baur (CEO and Co-Founder of Citra), Cheryl Hillman (Director Developments), and Nicole Vivier (Head of Design) from Citra.\u00a0<\/span><\/p><p><span style=\"text-align: var(--text-align); letter-spacing: 0px;\">The podcast goes back to the roots of Citra: Why was Citra started? Why in South Africa? Why do we think that we can deliver green affordable homes through investing into research and development? And what does &#8220;Live Different&#8221; actually mean?\u00a0<\/span><\/p><p><span style=\"text-align: var(--text-align); letter-spacing: 0px;\">In the end, CEO Joel Baur even gives an outlook over the exciting plans for the coming years, including the launch of some new products in 2024 and international expansion plans.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e9af2 elementor-widget elementor-widget-html\" data-id=\"67e9af2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1RrvxE1BYoyhopBpN1Za59?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over many years, Pete Ahmad has established himself as a critical voice in South Africa.<br \/>\nIn open conversations he addresses contemporary city building and spatial transformation issues.<br \/>\nIn his latest issue, he interviewed Joel Baur, Cheryl Hillman, and Nicole Vivier from Citra about Citra&#8217;s global and South African vision and the impact on the communities in and around CentralBlue.<\/p>\n","protected":false},"author":1,"featured_media":8062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Live Different Story: Exploring the History Behind Citra<\/title>\n<meta name=\"description\" content=\"Explore the roots of Citra and how &#039;Live Different&#039; affects affordable green homes in South Africa with Pete Ahmad&#039;s latest podcast episode featuring Joel Baur, Cheryl Hillman and Nicole Vivier\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citra.build\/ua\/podcast-talking-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Talking Transformation - Talking about Citra\" \/>\n<meta property=\"og:description\" content=\"Explore the roots of Citra and how &#039;Live Different&#039; affects affordable green homes in South Africa with Pete Ahmad&#039;s latest podcast episode featuring Joel Baur, Cheryl Hillman and Nicole Vivier\" \/>\n<meta property=\"og:url\" content=\"https:\/\/citra.build\/ua\/podcast-talking-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Citra - live different - Ukraine\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T21:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T22:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/citra.build\/ua\/wp-content\/uploads\/sites\/7\/2023\/12\/Talking-Transformation-150x150-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"joel.baur@citra.build\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joel.baur@citra.build\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/citra.build\/ua\/podcast-talking-transformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/citra.build\/ua\/podcast-talking-transformation\/\"},\"author\":{\"name\":\"joel.baur@citra.build\",\"@id\":\"https:\/\/citra.build\/ua\/#\/schema\/person\/bf244f3ba9feee36bf0211c6b389a4c1\"},\"headline\":\"Podcast: Talking Transformation &#8211; 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